Five Trends In Beverage Segment Innovation

Consumers have analyzed and paid closer attention to the foods they eat, but now that focus will turn to beverages, according to CSNews.com, creating new trends in that segment.

Vegetable drinks, new waters, specialty teas, coffee and functional drinks are among the top beverage trends in 2016, the source reports. “One of the effects of the growing health trend is the consumer demand for beverages that do more than just quench thirst. These drinks are referred to as functional drinks, and they will continue to grow within the next year,” the source writes. Drinks predicted to replace carbonated soda and sugary sports drinks include beverages high in protein or designed to strengthen the immune system and aid in digestive health.