John Healy, CEO of Healy Consulting, a PR firm with a specialty in vending and OCS, recently started a new LinkedIn group called Vending & Coffee Service Marketers.
“There’s no other group like it on LinkedIn for sales and marketing professionals who want to become more proficient at digital and social strategies,” explained Healy.
Digital and social are an important part of business-to-business marketing that the vending, micro market and office coffee service industry can’t ignore if they want to reach new customers who are digitally savvy.
Healy has begun posting articles and tips on how vending companies can better use these online tools for marketing purposes. “My hope is that many [industry members] will join the Group, and that it will catch on as a great place to find and share content,” Healy said.
Healy will be publishing a series of articles on social media and digital marketing in Automatic Merchandiser magazine and is scheduled to speak at the NAMA OneShow this April.
Visit the LinkedIn group here:
https://www.linkedin.com/groups/Vending-Coffee-Service-Marketers-8449223/about
