Mars Launches New 3 Musketeers® Bar Campaign ‘Why 3?’

March 12, 2015

Hackettstown, N.J. (March 11, 2015) –Today, Mars Chocolate North America unveiled the 3 MUSKETEERS® Bar “Why 3?” campaign, the first new campaign for the brand in more than 10 years. Developed by DDB Chicago, the humorous creative features the iconic Musketeers together for the first time in more than a decade. The series of four digital video spots, available on the brand’s YouTube channel at, showcase why “3” is the ideal number of Musketeers in any situation, and that 3 MUSKETEERS® Bar is the perfect amount of chocolate, fluffy and Musketeer.

“We’re so excited to unveil our new ‘Why 3’ campaign because it features the beloved characters associated with our brand, but in a funny and unexpected way,” said Allison Miazga-Bedrick, Director,

3 MUSKETEERS® Brand. “Our fans already love 3 MUSKETEERS for the combination of chocolate and fluffy nougat and bringing back our iconic characters will not only delight our current brand fans, but also attract new, younger fans from the millennial demographic.”

3 MUSKETEERS® Bar originally was named for the three flavors – chocolate, strawberry and vanilla – that came in one package. While war time rationing in 1945 brought about the current all-chocolate bar, the name “3 MUSKETEERS” remained, initiating the question of “Why 3?”

To view the entire series of “Why 3?” videos, check out the 3 MUSKETEERS® YouTube channel at, and learn more on the 3 MUSKETEERS® Facebook page at

About Mars, Incorporated

Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including 3 MUSKETEERS®, M&M’S®, PEDIGREE®, DOUBLEMINT® and UNCLE BEN’S®. Headquartered in McLean, VA, Mars has more than $33 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 75,000 Associates across 73 countries are united by the company’s Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company.

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