Kraft Foodservice Expands Line Of Simple Signatures Premium Macaroni & Cheese In Vending, Micro Market

Feb. 17, 2015

Northfield, Ill. – February 12, 2015 – Kraft Foodservice is excited to offer two new pasta dishes as part of their Simple Signatures portfolio. In addition to the original Classic White Cheddar and Twisted Elbow Macaroni, operators can now choose from Homestyle Cheddar and Shell Pasta made from real cheddar cheeses, as well as Creamy Parmesan and Gemelli Pasta made from real Parmesan and Asiago cheeses. KRAFT Simple Signatures makes it easy for operators to menu a delicious trio of premium pasta dishes without all the work.

Macaroni and cheese has had powerful year-over-year menu growth over the last four years and appears on more than 33% of today’s menus.1 According to a recent study, cheddar and Parmesan are the top two cheeses mentioned with macaroni and cheese on the menu at both independent and chain restaurants.2 And white cheddar menu penetration is up 65% since 2009.3  With scratch-made taste, texture and appearance, KRAFT Simple Signatures delivers smooth and creamy sauce made with real cheese, and firm, perfectly cooked pasta that holds its shape for the consistent quality customers demand. 

The KRAFT Simple Signatures product comes in a 7-oz., single-serve, frozen pouch designed for convenient microwave heating and portion control. Using any of the KRAFT Simple Signatures premium pastas as a base, it’s incredibly easy to create upscale dishes with items already on hand.  Whether adding protein, vegetables or toppings like herbs or breadcrumbs, operators can increase profits.

Operators can count on KRAFT Simple Signatures to deliver premium quality, convenience and taste. For a limited time, Kraft will be featuring a special promotion where operators can get a FREE case of KRAFT Simple Signatures Premium Macaroni & Cheese for every case purchased, a savings of up to $100. 

1 Datassential Menu Trends, "Comfort Foods", 2014

2 Datassential, Macaroni & Cheese Category Overview, 2014

3 Datassential Menu Trends, 2013


Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love.  Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices.  For more information, visit and


Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), one of North America’s largest consumer packaged food and beverage companies.  Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise, and resources to the U.S. foodservice industry.  Visit for more information.   


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Oct. 31, 2013
Kraft Foods Group is one of the largest food and beverage companies in North America with annual revenues of more than $18 billion. With the spirit of a startup and the soul of...