Outsourcing growth: How VendVue is powering sales for convenience services operators
VendVue is a fast-growing company providing end-to-end sales solutions for operators of all sizes, placing office coffee service (OCS), vending, micro markets, pantry service and point-of-use water systems.
“It’s a grind — especially for a small operator,” said Patrick McGinty, founder of VendVue. “You’re trying to run a business while wearing multiple hats — CEO, customer service manager, service manager and sales manager.”
McGinty understands the challenge firsthand. A former operator, he sold his Cleveland-based convenience services company to a national operator before setting his sights on transforming the third-party sales support landscape.
“The biggest area that suffers for overburdened small- and mid-sized operators is business development,” McGinty said. “They can compete with the big guys on service, products and customer relationships. But maintaining a consistent outbound sales approach is nearly impossible. That’s where VendVue comes in. We’re rapidly leveling the playing field.”
A true end-to-end sales engine
McGinty outlined VendVue’s hands-on process: When partnering with an operator, VendVue identifies qualified prospects, sets appointments, delivers the sales presentation and closes the deal.
An operator’s mindset
One of VendVue’s core differentiators is its operator-first philosophy. “My entire sales team is trained based on my experience as an operator,” McGinty said. “We don’t sell on price. We’re not pushing the most expensive equipment or making promises that will be uncomfortable — or unprofitable — for an operator. We focus on delivering sustainable, profitable, long-term accounts.”
“The secret to our success comes down to one word: consistency,” McGinty said. “We’re consistently in your market, doing outbound work, putting in the hours. We gather the data, analyze it and install a sales engine that produces reliable results. When you do the work consistently, you get results.”
Celebrating operator success
VendVue’s consistent outreach is delivering accounts of all sizes for operator partners. McGinty said his team secures plenty of “bread-and-butter” accounts — the steady wins that build predictable revenue, while also landing larger opportunities.
McGinty highlighted some of their recent successes:
- A 130-employee manufacturing facility in Ohio
- An 875-employee distribution center for a flagship brand
- A community college in Washington
- A 2,000-student trade school in Delaware
- Multiple skilled nursing facility chains
“These are the types of wins we’re delivering,” McGinty said. “The bread-and-butter accounts add up quickly, but we love talking about the home runs. Still, not every deal is a grand slam, and that’s why consistency matters.”
Case study: Measurable growth
One Western Pennsylvania operator partnered with VendVue for a six-month enterprise campaign, producing:
- 37 machines placed across 22 new accounts
- Successful expansion into a new metro market
- New micro market and OCS contracts
The campaign not only increased placements but also opened new geographic and service-line opportunities.
A flexible pricing model
VendVue’s pricing structure has resonated with operators who understand the expense and complexity of hiring, training and managing an in-house sales team.
The company offers four plans:
- Launch — Ideal for new operators. Includes one protected radius territory and full-service sales outreach. ($995/month)
- Grow — Designed for operators with 2–5 routes. Includes expanded territory, additional campaigns and account management support. ($1,495/month)
- Scale — For operators managing six or more routes or multiple service types. Includes multi-radius exclusivity, ongoing account nurturing and growth campaigns. ($1,995/month)
- Enterprise — A full partnership model for regional or national operators, featuring a dedicated account team, analytics dashboard and strategic planning sessions. (Custom pricing)
In addition, VendVue charges a one-time placement fee of $26 per employee. There is no additional fee if a customer grows from 100 to 150 employees, opens another location or adds services, so the operator partner enjoys all of the potential upside growth of their new location.
Hear Patrick share VendVue’s advantage for operators
McGinty outlined VendVue’s hands-on process during a recent webinar, “What Every New Convenience Services Operator Needs to Know.”
“The reaction we often hear is, ‘This sounds too good to be true,’” McGinty said.
Partnership, not pressure
McGinty emphasizes that VendVue is not like a vending management company that often pushes operators to serve marginal locations. “We don’t force partners to take deals that don’t make sense,” he said. “Operators always have the option to decline business if it’s not a good fit.”
VendVue also provides territorial exclusivity. While many markets have already been claimed, prime territories remain available. “Every day, operators across the U.S. are partnering with VendVue to grow without having to hire a full-time sales team,” McGinty said. “Once a territory is claimed, it’s off the board, but we are interested in hearing from qualified operators to serve the many markets that are available. Call me to learn about the status of your area.”
McGinty says he’ll take calls up to 10 p.m. ET, but adds with a laugh, “Don’t tell my wife.”
For more information on partnering with VendVue:
- Visit www.vendvuevending.com/partner
- Call Patrick McGinty at 216-393-0733
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About the Author
Bob Tullio
Bob Tullio is a content specialist, speaker, sales trainer, consultant and contributing editor of Automatic Merchandiser and VendingMarketWatch.com. He advises entrepreneurs on how to build a successful business from the ground up. He specializes in helping suppliers connect with operators in the convenience services industry — coffee service, vending, micro markets and pantry service specifically. He can be reached at 818-261-1758 and [email protected]. Tullio welcomes your feedback.
Subscribe to Automatic Merchandiser’s new podcast, Vending & OCS Nation, which Tullio hosts. Each episode is designed to make your business more profitable.