WEBINAR

What every new convenience services operator needs to know

This webinar gets real about what it takes to win in vending, micro markets, office coffee service and point-of-use water. Hear experienced operators and consultants break down the non-negotiables: evaluating locations, staying properly capitalized, protecting cash flow and using data-driven tools like telemetry, planograms, pre-kitting and forecasting.
February 12, 2026
8:00 PM UTC
1 hour

February 12, 2026

3:00 PM ET / 2:00 PM CT / 12:00 PM PT / 8:00 PM GMT

Duration: 1 hour

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Summary

The convenience services industry continues to see a steady influx of new entrants, often sparked by interest in vending. For the most committed operators, that interest quickly expands to micro markets, followed by coffee service and point-of-use water.

This webinar takes an in-depth look at the realities of the convenience services business, with a focus on what it truly takes to succeed. Experienced operators and industry consultants will share their insights and perspectives.

For newcomers, the content is invaluable. For seasoned operators, it serves as a reminder of the fundamentals of the business—and a potential wake-up call on critical action items that may not be getting the attention they deserve. For suppliers, the webinar offers a valuable opportunity to better understand the opportunities that arise from the challenges faced by new industry entrants.

Here is what will be discussed in the webinar:

  • You are not just selling snacks: You are in the logistics and customer service business.
  • Quality locations are critical. Learn how to evaluate them and find them.
  • Understand the importance of being capitalized.
  • Appreciate the importance of cash flow — it's far more important than gross sales.

Data is critical. If you’re not using:

  • Telemetry
  • Planograms
  • Pre-kitting
  • Inventory forecasting

…you’re already behind.

Clients expect technology. Operators need:

  • Route management software
  • Inventory systems
  • Remote monitoring
  • Service ticket tracking

“Old-school” only works if your execution is elite — and that’s rare.

Takeaways

  • People make or break the business. Your drivers, technicians and merchandisers are the brand.
  • Profit margins are in the details. We will talk about where the loss of profit comes from.
  • Contracts are great, but relationships are golden and far more important.
  • Why you need an intentional approach to growth and to be selective about new business.
  • Defining characteristics of successful convenience services operators.

Speakers

Patrick McGinty

Patrick McGinty

Founder

VendVue

Patrick McGinty is the founder of VendVue, where he builds and runs outbound sales engines for convenience services operators. VendVue is a done-for-you outbound system designed to help vending, micro market, office coffee operators consistently secure higher-quality locations. Patrick and his team handle the entire outbound process: identifying ideal accounts, executing multi-channel outreach, managing pipeline activity and delivering qualified opportunities directly to operators. Patrick’s work is focused on one outcome: predictable location growth without relying on referrals, inbound leads or guesswork. By combining disciplined outbound execution with data-driven targeting, VendVue helps operators protect cash flow, stay properly capitalized and scale with control.
Ryan Harrington

Ryan Harrington

Founder and CEO

Royal ReFresh

Ryan Harrington is the Founder and CEO of Royal ReFresh, a leading provider of micro markets, office coffee, pantry services, and breakroom solutions in the Pacific Northwest and the Greater Las Vegas area. With two decades of experience in the industry, Ryan has grown Royal ReFresh from a small startup into a thriving business serving over 400 clients. His expertise spans customer service, business development, and operational efficiency, with a focus on delivering high-quality, technology-driven refreshment solutions. Ryan’s leadership and commitment to excellence have earned Royal ReFresh multiple recognitions, including placement on the Inc. 5000 list and the Portland Business Journal’s Fastest-Growing Private Companies list.
Mike Jamison

Mike Jamison

CEO

NewAge Refreshments

Mike Jamison is the CEO of NewAge Refreshments, a fast-growing, Middle Tennessee–based company reimagining what workplace refreshment can be. What started as a traditional vending business has evolved into a modern refreshment company offering smart markets, office coffee, and pantry programs designed for today’s workplaces. Built with a hands-on approach and a focus on doing things the right way, NewAge reflects Mike’s commitment to continuous improvement and building something meaningful over time. His focus on consistency, service, and long-term relationships has helped shape NewAge into a company known for its modern approach and dependable execution.
Orrin Huebner

Orrin Huebner

Consultant

Orrin Huebner Business Consulting

Orrin Huebner is a convenience services consultant and M&A intermediary with decades of experience across every stage of the industry. He has built businesses from the ground up, acquired and grown existing operations, and spent 10 years in leadership roles with Canteen, helping scale operations through disciplined process, technology, and people development. Today, Orrin works with operators on growth strategy, operational excellence, and exit planning, bringing a practical, real-world perspective to what actually works. His philosophy is simple: run your business from day one like it’s for sale, because strong fundamentals create both better performance now and better options later.

Sponsored by:

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