Maxon Lift Corp. Promotes Darres Reeder, Hires Joe Carrico

Sept. 23, 2013

Maxon Lift Corp. announced changes to its Southern California and Arizona territories. Darres Reeder has been promoted to the national accounts sales manager position in the East Coast. Concurrently assuming Darres Reeder’s territory, Joe Carrico has been added to the Maxon sales team as the new district sales manager for Los Angeles, Orange County and Arizona.

Darres Reeder has been a Maxon Lift Corp. district sales manager for more than 11 years covering the Los Angeles, Orange County and Arizona regions. In that time, Reeder has done an exemplary job in both territories providing quality, dedication and customer satisfaction, according to the release. Reeder brings a wealth of experience to his new role and the company is confident he will lift Maxon to new heights in his new territory on the East Coast. Reeder’s new role is effective immediately.

Joe Carrico joined Maxon on Sept. 5, 2013. His territory will cover the Los Angeles, Orange County and Arizona areas. He will assume the territory full-time beginning early next year upon Reeder’s relocation to the East Coast. Until then, Carrico will transition into the territory as Reeder puts the finishing touches on his tenure. Carrico brings over ten years of industry experience. His work at Freightliner and TODCO Overhead Door, as well as his invaluable tenure as a district sales manager at Maxon Lift Corp. from 2004 to 2006, makes him the ideal candidate for district sales manager position.

Maxon's district sales manager, Shauna Schneider, will be taking over San Diego County in addition to her present territory: the Inland Empire, Northern Los Angeles County, Ventura, Santa Barbara and Bakersfield.


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Jan. 7, 2011
Maxon Lift Corp. was founded in 1957. That same year, owner Max Lugash invented the Tuk-A-Way® liftgate, which remains the largest selling style of liftgate in North America. ...