Study Shows Millennials Influenced By Radio Advertising

April 12, 2013

A recent study of young consumers, millennials, revealed that in addition to social media and digital advertising, radio influences their purchasing decisions, according to Supermarket News. Presented at the Shopper Marketing Summit in Schaumburg, Ill., the study notes millennials listen to the radio in multiple environments and are eight times more likely to stream music than older adults. Full article.