Coke Zero Gives Operators Opportunity To Piggy Back Marketing, Rewards Football Fans

Sept. 14, 2012

During the 2012 football season, Coke Zero is recognizing those fans who enjoy gameday every day with chances to win free tickets, autographed memorabilia, VIP experiences and more through a program that taps into the passion of football fans across the country.

All season long, Coke Zero is seeking out fans who share their enthusiasm for the game on Facebook and Twitter and randomly rewarding their acts of fandom. Autographed helmets, team uniforms and 2013 single-game and season tickets are just a few of the hundreds of items fans can receive for simply being fans. Also, beginning Labor Day, Coke Zero will give away one copy of the smash-hit EA SPORTS college football game on Twitter every 13 minutes of every Monday for the first 13 weeks of the season. Fans must follow @CokeZero on Twitter for a chance to win.

"We're excited to partner with Coke Zero to celebrate the launch of college football and reward our passionate fans by making every day gameday with our latest college football game," said Christopher Erb, vice president, EA SPORTS brand marketing, in a prepared statement.

The prize opportunities don't stop at social media. Visitors to will have the opportunity to redeem points for exclusive football-related prizes. By entering MyCokeRewards points or redeeming codes found on Coke Zero including 20-ounce bottles, fans can enter to win dozens of team-specific sweepstakes on the site, including tickets, a $1,000 Home Depot gift card or state-of-the-art room makeovers courtesy of NABISCO to bolster the at-home experience on gameday. As a bonus, fans will earn double points by purchasing any Nabisco Crackers or Planters Peanuts with a Coke Zero.

"While the games played each week are the highlight of the fan experience, the passion among football fans runs non-stop all season long," said Stuart Kronauge, vice president, Coca-Cola trademark brands, Coca-Cola North America. "Coke Zero wants our fans to enjoy everything and we are celebrating and rewarding fans everywhere whose passion for the sport never wanes. They treat fandom as a 24/7 commitment and the way they enjoy football is central to what makes the sport so great."

Fans at some of the most storied football schools in the country will have the chance to attend an impromptu meet-up on campus that will be announced through Coke Zero's Facebook and Twitter accounts just hours prior to a select conference home game. A limited number of football-related prizes will be awarded to fans who attend on a first-come, first-serve basis.

"Whether at the stadium or on social media, Coke Zero will be everywhere football fans are this season" said Kronauge.


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May 30, 2007
Refreshment is a language everyone understands, and no one speaks it better than Coca-Cola.