David Sours, director of commercial leadership at Coca-Cola Bottling Co. United in Birmingham, Ala., explains data generated by telemetry provides better brand selection in the machines. Interviewed by Elliot Maras, editor of Automatic Merchandiser, Sours notes the report created by the software allows him to select better selling brands. To hear the interview, click here.
Hershey Co.
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Black Rifle Coffee
