Featured In Automatic Merchandiser: Business Trade Shows: An Underused Sales Tool For Vending And OCS Firms

May 15, 2012
Writing in the May issue of Automatic Merchandiser, Tom Britten, a contributing editor and a veteran vending operator and consultant, claims not enough vending and coffee service operators exhibit in business trade shows, which he says provide a way to get in front of a lot of prospective customers in a cost efficient manner.

Writing in the May issue of Automatic Merchandiser, Tom Britten, a contributing editor and a veteran vending operator and consultant, claims not enough vending and coffee service operators exhibit in business trade shows, which he says provide a way to get in front of a lot of prospective customers in a cost efficient manner. To read the story, click here

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B2B trade shows: an underused sales tool for vend/OCS firms

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The single most important activity in any vending or OCS company is, or should be, gaining new accounts. Unless you replace the inevitable lost accounts with new ones and compensate...