New York City Ad Campaign Attacks Oversized Food Portions

Jan. 12, 2012
Oversized restaurant portions are making New Yorkers fat, according to the city's department of health, which is taking aim at the food industry in a new subway ad campaign launched Monday

Oversized restaurant portions are making New Yorkers fat, according to the city's department of health, which is taking aim at the food industry in a new subway ad campaign launched Monday, according to Crain’s New York Business in New York, N.Y. For the full story, click here.

Editor’s Insight: New York City’s anti-obesity campaign is one of the more aggressive in terms of getting in people’s faces about their eating habits. This in itself is not a bad thingk, as this story reports that a federal study has shown childhood obesity in New York City has dropped by about 5.5 percent over the past five years.

However, it is not fair for the city to single out specific products for making people overweight. The food and beverage industries need to encourage the city not to single out specific products, which it did with its anti-soda campaign last year. 01-12-12 By Elliot Maras