Honest Tea Founder Discusses Company's Future As Part Of Coca Cola Co.
Advertising Age Magazine recently interviewed Seth Goldman, founder and CEO of Honest Tea, on its acquisition by Coca Cola Co. Coca-Cola's investment in Honest Tea - first made three years ago - is part of a business model known as the Venturing and Emerging Brands unit, which was created to help foster new and acquired brands within the Coke organization.
For the full story click here.