Oikos launches dairy drink for GLP-1 users
Key Highlights
- Supports muscle maintenance during weight loss, helping offset up to 20% muscle loss associated with GLP-1 medication use.
- Designed to meet the nutritional needs of individuals on weight loss journeys, emphasizing nutrient density and digestive health.
- Backed by scientific research and expert insights, offering a convenient solution for consumers seeking to optimize their health routines.
With a proprietary combination of whey, leucine and vitamin D designed to support the needs of GLP-1 users, Oikos Fusion is designed to support muscle maintenance and digestive health. Each serving provides 23g of complete protein, 5g of prebiotic fiber and Vitamins D, B3 and B12. The lactose-free, 0g added sugar drink is available in three flavors: Strawberry, Mixed Berry and Vanilla.
With one in four people in the U.S. (27%) reporting being on a weight loss journey, and nearly 10% of the U.S. population having used a GLP-1 medication, according to Gallup, offering products that appeal to these consumers can help optimize product mix and drive sales for convenience services operators.
Oikos Fusion is designed to help build and retain muscle mass during weight loss, helping GLP-1 users offset the muscle mass loss — up to 20% of the weight lost — that can occur when consumers use a GLP-1 medication, according to a joint advisory from the American College of Lifestyle Medicine, the American Society for Nutrition the Obesity Medicine Association, and the Obesity Society.
What they are saying
“Pairing Danone’s decades of science expertise with the Oikos’ brand’s emphasis on strength and high-quality protein enabled us to create something truly unique for people looking to maintain muscle mass while on a weight loss journey,” said Rafael Acevedo, president of yogurt at Danone North America. “The growing need for tailored nutrition solutions for people experiencing muscle mass loss is something we can expertly tackle. We know change takes strength, and we believe weight loss isn’t only about taking things away. It’s about adding and strengthening routines with nutrient-dense products that help people better meet their goals.”
“People on a weight loss journey often eat less, so it’s crucial to focus on the nutrient density of the foods they do eat. When protein needs are not met, the body will start breaking down muscle to get the amino acids it needs. Fiber is also important considering its role in digestive health and because most Americans fall short on fiber intake,” explains Whitney Evans, PhD, RD, director of nutrition and scientific affairs at Danone North America. “That’s why we created Oikos Fusion. In listening to GLP-1 users and studying the latest research, we packed as much targeted nutrition as possible into a small, delicious, and convenient bottle to help make it easier to meet key nutrition needs.”