Miniso places first blind box vending machine in Singapore mall

Aug. 2, 2021

Following the launch of a range of blind box collections earlier this year, on July 23 branded retailer Miniso Group put its first blind box vending machine into operation at Suntec City Mall in Singapore

The location was selected due to its popularity with Gen Z shoppers and close proximity to Singapore Flyer and the National Library. The new machine allows customers to enjoy contactless shopping for Miniso's blind box collections.

Nine collections will be sold in Miniso's blind box vending machines, including previous bestselling items from its retail stores. Blind boxes are priced between SGD 9.90 and SGD 14.90, which makes them easily within reach for younger collectors. Miniso has also made contactless shopping easier than ever with the option to pay using card or to scan a QR code and complete the payment via WeChat Pay or Alipay.

According to a report by Frost & Sullivan, Singapore's pop toy retailing market ranks amongs the top three in the world alongside Japan and Korea. Capitalizing on this trend, MINISO already sells its blind box products in 22 stores across major shopping malls in Singapore.

The retailer plans to open up a total of five self-service blind box vending machines across Singapore for this launch, with a focus on highly popular shopping destinations without an existing MINISO presence.

Since 2020, Miniso has sold blind box products online and in its stores across Singapore. In May 2021, the company rolled out its highly anticipated collection based on popular IPs like Mickey Mouse, Winnie the Pooh and RUMI TUTU.


[Photo: Shamrock Farms]
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