M&M’S® White Chocolate

July 11, 2017

Consumers are now be able to enjoy M&M’S® White Chocolate year-round. Previously, the flavor was a seasonal offering sold at retailers nationwide. This item is on-trend, as white chocolate is a growing segment with a 5-year CAGR of 12 percent. White chocolate indexes at 140 with Hispanics and the Hispanic population is growing 3 percent annually. (April 2017, $1.09-$1.39 for 1.50 oz. Single)

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