Compatible with several case packer models, Standard-Knapp's soft placement module with advanced motion control gently lowers bottles into cases or trays without damage to the label, closure or container integrity. The soft placement module eliminates bottle-to-bottle scuffing and breakage, with or without partitions. The unique servo system accelerates bottles downward, then comes to a gradual, decelerated stop as the heels of the bottles reach the bottom of the case. The packed case is then indexed to the discharge conveyor and the soft placement module ascends into position for the next cycle. The soft placement system is capable of handling several cases per cycle for maximum packing efficiency.