Groupe SEB announced the construction of its first professional equipment hub in Shaoxing, China. According to the announcement, the project marks a significant step in strengthening its global leadership position in the professional coffee equipment sector and lays the foundation for future expansion into new product categories. With a 60 million euros investment, the new state-of-the-art hub epitomizes Groupe SEB's commitment to long-term growth in Asia.
The Shaoxing Professional Equipment Hub will represent the first organic opening of a manufacturing site since 2016. A new entity, SEB Professional Shaoxing Co Ltd., will be established to manage the hub and develop new products for various professional and semi-professional segments.
Stanislas de Gramont, chief executive officer of Groupe SEB, said in the announcement: "We aim to become a reference player in the Professional Equipment market, relying on the development model deployed over the last twenty years in the consumer sector, which has allowed us to strengthen our leadership in Professional Coffee. These ambitions are also founded on a powerful, global, and balanced industrial footprint."
The hub is expected to be operational by 2025 and will include R&D centers, purchasing offices, as well as manufacturing facilities.