The COVID-19 pandemic has massively impacted the convenience services industry. As workplaces are in various stages of reopening, many food and beverage companies are making aggressive moves to recapture consumer business. Office coffee service (OCS) operators should be aware of how other businesses are marketing to consumers as this could affect coffee consumption in the workplace.
Starbucks is updating its Starbucks Rewards loyalty program and app to provide users with additional payment options and ways to earn Stars, the company's points system. This fall, Starbucks Rewards members will be able to pay — and earn Stars — with cash, credit/debit or select mobile wallets when scanning their app at the point of sale (in addition to the current option of paying with a Starbucks Card within the app). Members can save these payment methods in the app.
Through its DD Perks loyalty program, Dunkin' is offering members a free medium coffee (hot or iced) with a food purchase on Mondays. The company is also offering a free classic donut with a beverage purchase on Fridays. This promotion will run through August 17.
The Coffee Bean & Tea Leaf announced the launch of a redesigned rewards app along with a direct delivery program for customers. The company's updated The Coffee Bean rewards app allows users to track their points, redeem rewards, customize orders, and use a streamlined order-ahead menu to skip the line at retail locations. Users who wish to avoid retail outlets can request delivery directly through the app.
