Starbucks Pivot Prompts Closure Of Hundreds Of Stores In North America

June 11, 2020

The COVID-19 pandemic has prompted Starbucks to pick up speed on its strategic plans to specialize its stores to improve customer service, the company reported in its latest SEC filing.

CNN reports that the coffee chain is planning to close as many as 400 stores in the U.S. and Canada in the next year and a half. The company is also planning to open about 300 stores that will solely provide carryout and pickup service.


Photo by Sorin Sîrbu on Unsplash
Sorin Sirbu B Yi Qk8e Yfi Unsplash
Coffee Service

Starbucks CEO's Letter Indicates Company Steering Toward Closing Stores At Malls And Opening New Locations With Drive-Thrus

May 26, 2020
Starbucks' plans to establish a "third place" are among the company's top priorities, CEO and president Kevin Johnson announced in a May 21 letter to the company's U.S. partners...