HOTSHOT® creator and entrepreneur Danny Grossfeld is bringing ‘grab and go’ hot canned coffee to the U.S. The ready-to-drink product, which is popular in Japan, consists of coffee served in aluminum cans (made of 70% recycled content) that are warmed to 140 degrees by a custom-designed HOT fridge.
Grossfeld launched a Kickstarter campaign to bring a version of the Japanese product to U.S. consumers, which caught the eye of Shark Tank producers. While Grossfeld didn't get an initial deal, pre-show visibility helped secure private investment and Shark Mark Cuban offered a test placement in his movie theaters.
The product is initially available in Espresso, Caramel, Vanilla Frappe and Hot Chocolate, will be delivered in January.
