The Bulletproof coffee trend is taking hold of some very sleepy consumers…and venture capitalists. Bulletproof is the name of the company behind a new combination of coffee, triglyceride oil and butter. The result? Reportedly higher energy.
Now the company has received $9 million from a venture capital firm to build the coffee brand, including shops and other food products and supplements, according to Fortune. The first café will open in Santa Monica, CA.
