Puroast Coffee Debuts Espresso Capsules At Art Basel

Dec. 5, 2014

Puroast® Coffee has introduced their line of espresso capsule products at the Pinta Miami exhibition, one of several avant garde venues that comprise the annual Art Basel world tour stop in Miami, Florida. Puroast® is the first American-based brand to launch into the rapidly growing espresso capsule market, originally brought to market by Nespresso®.

“We believed Art Basel, and especially Pinta Miami, to be the perfect venue to rollout the espresso capsule product,” says Puroast® CEO Kerry Sachs. “The event attracts people from all over the world, with wide-ranging and discerning tastes in coffee, and we think Puroast® Coffee’s unique qualities appeal to coffee aficionados from Europe, Latin America and the US.”

The company has a variety of products in both US and international markets, including a line of single-serve, Keurig-compatible capsules. 
Puroast® uses a proprietary roast based on the traditions of coffee growers in Venezuela – the Coffee Grower’s Coffee™. It’s this roasting that produces not only a rich, smooth taste, but results in coffee with 70% less acid than leading brands tested, and 7 times the antioxidants of green tea.

Sachs adds, “The espresso capsule is very exciting for us to provide – the rich taste draws compliments from a traditional European or Latin American espresso drinker, and the smoothness is attractive to an American who may have been turned off by the bitterness of other brands of espresso.”

Puroast® has two espresso capsule types – Amoré, or Espresso Italiano, and Panadero, Espresso Latino – and are available now in 30-count boxes online at Amazon.com and http://www.puroast.com.