WATERBURY, Vt.--(BUSINESS WIRE)--Vermont employees of Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, will jump into the Winooski River to help clean the waterway of trash and debris for the 10th consecutive year during the week of August 4, 2014. With the help of American Rivers, Friends of the Winooski and Friends of the Waterbury Reservoir, the much anticipated weeklong employee volunteer event will culminate with the first Community Clean-up Day in the Winooski River Watershed for all Vermonters on Saturday, August 9, 2014.
The annual river clean-up is part of Keurig’s Community Action for Employees (CAFE) program, which allows full time employees to spend up to 52 hours a year volunteering for non-profits and local community based organizations during normal work hours. Keurig employees have spent the last decade supporting local water stewardship efforts by cleaning pollution and trash out of the Winooski River, an important waterway to Vermont communities. Last year, employees spent 700 volunteer hours on the Winooski River collecting nearly 2.5 tons of trash and scrap metal and removing 370 tires.
“Water is a critical natural resource that is fundamentally important to our Company, our consumers, our stakeholders, and our supply chain,” said Brian Kelley, President and CEO of Keurig. “As a business and as global citizens, we have a responsibility to promote good water stewardship in the world. Water restoration efforts are just one way our employees can be directly involved in that stewardship.”
To celebrate Keurig’s 10th year of Vermont river clean-up, the Company’s Vermont-based employees are looking forward to joining with other Vermonters for a Community Cleanup Day, an additional day of cleanup in the Winooski River Watershed. On Saturday, August 9, 2014, community members will enjoy a morning of fun and volunteering in the watershed where they’ll wade in the river and walk along the shorelines to collect trash and debris. All volunteers will be provided lunch and a chance to win raffle prizes.
Those interested in participating can register for Vermont Community Cleanup day at the American Rivers website:http://www.americanrivers.org/gmcr-nrc/vermont-community-river-cleanup/.
About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca.
Keurig routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.KeurigGreenMountain.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from Keurig as it is released.
About American Rivers
American Rivers protects wild rivers, restores damaged rivers, and conserves clean water for people and nature. Since 1973, American Rivers has protected and restored more than 150,000 miles of rivers through advocacy efforts, on-the-ground projects, and an annual America’s Most Endangered Rivers® campaign. Headquartered in Washington, DC, American Rivers has offices across the country and more than 200,000 members, supporters, and volunteers. Rivers connect us to each other, nature, and future generations. Find your connections atAmericanRivers.org, Facebook.com/AmericanRivers, and Twitter.com/AmericanRivers.
About Friends of the Winooski River
Friends of the Winooski River is a non-profit organization dedicated to the restoration and protection of the Winooski River and its tributaries. They are a hands-on organization helping to coordinate restoration projects to protect habitat, stabilize stream banks, and monitor and improve water quality. The Friends is also committed to providing people with access and opportunities to enjoy the river. Over the past eight years, the Friends and its volunteer partners have planted 14,000 trees and shrubs on 35 acres throughout the 1,080 square mile Winooski watershed.
Friends of the Waterbury Reservoir
Friends of Waterbury Reservoir is a Vermont non-profit organization committed to protecting, improving and enhancing the ecological, recreational, and community values of the Waterbury Reservoir. We accomplish this through stewardship, research and community involvement, collaboration with all stakeholders, and connecting people and place. Our vision is that the Waterbury Reservoir is a thoughtfully-maintained, safe, and clean public-access recreation area located at the crossroads of world-class resort towns and yet offers a remote experience for users, and that it is recognized as a unique resource and an important conservation and economic asset for the people of the state of Vermont. Connect with Friends of Waterbury Reservoir at www.friendsofwaterburyreservoir.org, on FaceBook, and YouTube.