Campbell Soup Co. and Green Mountain Coffee Roasters, Inc. (GMCR) announced an agreement that will bring together Campbell’s and Keurig®. Campbell’s Fresh-Brewed Soup K-Cup® packs will offer consumers the taste and experience of Campbell’s soups in a convenient snack that can be prepared at the touch of a button in Keurig brewers.
“This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces,” said Denise Morrison, president and chief executive officer of Campbell Soup Co., in a prepared statement. “Campbell is connecting with consumers in new and exciting ways. We expect this delicious Campbell’s Fresh-Brewed Soup to provide consumers with a flavorful, convenient soup that fits their lives today.”
Campbell’s Fresh-Brewed Soupuses proprietary Keurig manufacturing expertise to seal in the ingredients’ peak flavor, and Keurig’s single-serve knowledge to release an authentically delicious, perfectly-portioned snack, according to the release. “Campbell’s is an iconic brand that shares our focus on harnessing innovation to delight consumers – making them an ideal partner as we take this first step beyond beverages for the Keurig system,” said Brian P. Kelley, president and CEO of GMCR. “The union of Campbell’s great taste and the speed and convenience of Keurig invites new consumption occasions and positions both companies to better meet the growing snacking needs of consumers in the U.S.”
The companies expect to launch three varieties of the new soup, including Homestyle Chicken Broth and Noodle,in 2014.