Green Mountain Coffee Launches Fair Trade Certified Three Continent Blend

Aug. 22, 2013

Green Mountain Coffee Roasters, Inc., (GMCR) has announced the launch of Fair Trade Certified™ Green Mountain Coffee® Three Continent Blend, a unique, expertly blended coffee from three distinctive coffee-growing regions around the world.

Three Continent Blend unites the flavors and aromas of coffee from South America, Africaand Asia, resulting in a complex and refined cup of coffee while delivering on the brand's commitment to Fair Trade. Sumatran beans fromIndonesia provide a lush, hearty body; South American beans offer sweet and balanced fruit flavors; and the floral finish is unmistakably Ethiopian, fromAfrica.

"Three Continent Blend elevates the coffee experience through its rich and complex aromatics and perfect balance of flavor," saidLindsey Bolger, vice president, coffee sourcing and excellence for GMCR, in a prepared statement. "Behind every cup is a journey of thousands of miles, and we're proud to unite these flavors in one exceptional blend."

The new offering is being released just ahead of the tenth Annual Fair Trade Month in October. By purchasing Fair Trade Certified™ Three Continent Blend, people help coffee farmers receive a fair price for their beans, which means a great cup of coffee, and a better quality of life in coffee-farming communities, according to the release.

"The Green Mountain Coffee brand offers one of the largest selections of Fair Trade Certified coffees in the country, and we continue to expand our high-quality assortment with Three Continent Blend," saidMichelle Stacy, president, U.S. commercial at GMCR. "We're committed to creating long-term relationships with farmers and their communities, and by simply purchasing Fair Trade products, consumers can help to enhance the quality of life in coffee-farming communities."


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