Wausau, Wis. Coffee Retailers Adjust To Rising Coffee Prices

July 22, 2014

Rising coffee prices has not stopped people from buying coffee, according to The Marshfield News Herald in Marshfield, Wis. 

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Editor’s Insight: Rising coffee prices are challenging refreshment service operators as much as anyone, and operators need to have a strategy to address this problem.

One coffee shop owner noted that being transparent and educating customers have proved to be indispensable business strategies. Another said he has increased the amount of coupons and frequency incentives available to customers. 06-08-11 by Elliot Maras