Need A Mascot For Your Coffee Service? Consider The Kopi Luwak

April 7, 2010

Are you an adventurous, proactive and ambitious refreshment service operator?

Enough to offer your customers Kopi Luwak?

Say what?

If you know what Im talking about, proactive and ambitious dont begin to describe you. Nutty might be the right word.

Kopi Luwak, according to my sources, is the most expensive coffee bean in the world, reportedly going for $600 a pound.

What makes this coffee so expensive? The bean is eaten, partially digested, and excreted by a rodent-like animal that looks like a monkey and is native to Indonesia.

Some customers might think youre getting a bit carried away with your passion for coffee. But is that a bad thing?

Coffee is the healthiest segment in refreshment services today. If you arent having fun with it, youre missing the boat.

There are different ways to have fun with coffee, and Im not suggesting we all start talking about animal excretions with customers.

The Kopi Luwak is one of many topics that coffee aficionados are discovering as they look for new ways to keep the coffee buzz hot.

For a more level-headed discussion, check in with Howard Schultz, CEO of Starbucks. The company continues to test new ideas. Last Friday, ABC-TV featured an interview with Schultz, who speaks honestly about the challenges he faces in keeping the company strong. If you missed the interview, go to

Think you know a lot about coffee? Try the online CNN 10-question coffee quiz at

Challenge your customers to take the quiz.

As for offering your customers Kopi Luwak, make sure you do your homework.

According to one report, the Australian government requires coffee importers to apply for a special permit for anything that has been partially digested through the alimentary tract of an animal.