Pomegranate’s ability to connect multiple consumer trends makes it far more than a seasonal flavor. Its ability to deliver sensory appeal, premium positioning, global relevance, and versatility across beverage categories makes it one of the most exciting flavor platforms for the years ahead.

Recognizing its exceptional potential, esarom has selected pomegranate as its ‘Flavor of the Year 2027’.

“Pomegranate goes beyond simple fruitiness, offering a layered taste profile that feels both lively and sophisticated. We therefore decided to dedicate the upcoming year to the red fruit,” says Niklas Pontesegger, esarom flavorist.

Discover more about the concept at esarom Flavor of the Year 2027.

To read the full coverage on this trend, click here.