Odwalla juice line targets better-for-you vending, micro market sets

Jumex is expanding its convenience services portfolio with a two-pronged push into beverages and snacks: a lineup of Odwalla juices and a newly launched Jumex GoMix gummy line. The company is positioning both platforms around real-fruit flavor and ingredient callouts that align with better-for-you expectations in vending, micro markets and workplace refreshment.

 

The Odwalla lineup includes Orange Guava Ginger, Green Juice with pineapple, apple and nopal cactus, and 100% Orange Juice. Jumex said the juices are non-genetically modified, plant-based, kosher and made with real fruit, with no added sugar and no high-fructose corn syrup.

 

Jumex said Odwalla juices are now available in more than 400 Southern California stores, with continued national expansion planned in the second quarter. For operators, the staged rollout signals growing availability for programs that rely on broader retail distribution and consistent replenishment.

 

On the snack side, Jumex is extending its brand into confectionery with Jumex GoMix, a fruit gummy line made with real fruit juice, natural flavors and colors, and no high-fructose corn syrup. GoMix comes in Original Mix and Spicy Original Mix, which Jumex describes as a “swicy” sweet-and-spicy profile inspired by Mexican taste preferences.

 

Jumex plans to sample Odwalla juices and GoMix gummies at The NAMA Show 2026, April 22–24, at the Los Angeles Convention Center.