Beyond Soda: Why Today's Workplace is Ready for a New Generation of Refreshment
August 27, 2026
3:00 PM ET / 2:00 PM CT / 12:00 PM PT / 8:00 PM GMT
Duration: 1 hour
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Summary
Employee expectations are changing, and workplace beverage programs need to keep up. More operators are looking for ways to offer beverages that appeal to today's consumers while creating a better refreshment experience and growing sales.
Join Automatic Merchandiser Contributing Editor Bob Tullio and the Tractor Beverage team as we discuss what's driving these changes and how operators are responding. We'll explore why organic, premium beverages are gaining traction in workplace refreshment, what employees are looking for, and how adding new beverage options can help your business stand out.
You'll also hear how operators are successfully introducing Tractor's ready-to-drink and Haymaker beverages into micro markets, vending, pantry service, and office coffee programs. We'll share practical ideas, real examples, and simple ways to evaluate whether Tractor is a good fit for your operation.
Whether you're looking to refresh your current beverage lineup or add something new, you'll leave with actionable ideas and the opportunity to schedule a complimentary product demonstration and sample review with the Tractor team.
Key Takeaways
- Learn what's driving today's workplace beverage trends.
- See how premium organic beverages can help grow sales and improve the employee experience.
- Hear how operators are successfully adding Tractor beverages to their programs.
- Walk away with ideas you can put into action right away.
- Learn how to schedule a product demo and sample evaluation for your operation.
Speaker
Nadene Barrick
National Account Manager – Non-Commercial
Tractor Beverage Co.
With more than 17 years of foodservice experience, Nadene brings a well-rounded perspective to workplace beverage programs. Having worked as a foodservice operator, broker, and manufacturer representative, she understands the challenges operators face and what it takes to build beverage programs that drive both employee satisfaction and business growth. Today, she partners with operators across the non-commercial segment to help them introduce innovative, premium beverage solutions that meet evolving consumer expectations.
Chef Cameron Cavida
Associate Culinary Director
Connections / Acxion Foodservice
Cameron (“Cam”) is a classically trained chef with a degree in Culinary Science from the CIA. He blends deep expertise in menu development, new product innovation, and restaurant operations with a strong understanding of what makes customers tick and has been a part of many successful launches within the top 200 restaurant chains. Cam's expertise and specialty lie in beverages, desserts, and Asian cuisines, but he applies his culinary wizardry anywhere he's needed.
With more than seven years at Connections (a division of Acxion Foodservice) and a host of the foodservice thought leadership podcast The Dishcourse, Cam also collaborates closely with the creative team, bringing his culinary perspective to food styling and on-screen video talent.
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