Tropicana introduces Essentials juice blend at a value price

Tropicana is expanding its lineup with the launch of Tropicana Essentials, an orange juice blend offered at a more affordable price point. The brand is being positioned in retail channels for families seeking a lower-cost juice. For convenience services and vending operators, the new line offers an opportunity to offer a national juice brand in a format that balances quality with value.

Made with a blend of orange, apple and pear juices, Tropicana Essentials is fortified with antioxidant vitamins C and E, and calcium and vitamin D, making it a better-for-you option for on-the-go consumers. The line caters to a range of taste preferences while maintaining no added sugar and is available in three varieties: Orange Blend (No Pulp), Orange Blend (Some Pulp), and Orange Mango Blend (No Pulp).

With pricing positioned below premium juices, Tropicana Essentials is suited for some vending, micro markets and grab-and-go retail locations. Distribution has already rolled out nationwide at major retailers, and operators can look for broader availability through wholesale channels.