Fast-growing functional beverage brand Odyssey secures $6M equity investment

Feb. 22, 2024
The energy drink brand hits $14 million in funding within two years since launch.

Odyssey, an innovative ready-to-drink energy beverage announced the successful completion of a $6 million funding round. This financial milestone not only signifies a pivotal moment in the brand's journey but also underscores the burgeoning support for its unique fusion of vitality and cognitive enhancement.

The funding round saw the entry of Richard Laver from Rocket Beverage Group as a strategic investor, alongside the continued support of existing stakeholders who contributed 50% of the total raised amount. Odyssey plans to allocate the newly acquired capital toward supporting three major areas as the brand experiences rapid growth: sales, marketing and inventory. These strategic investments will expedite the brand's expansion efforts, making its products more widely accessible.

Founded in 2021 and based in Ft. Lauderdale, Florida, Odyssey offers three distinct product lines with varying caffeine levels, all of which are free from added sugar, preservatives, artificial flavors, or sweeteners. The brand adheres to vegan, non-GMO and kosher standards. Each flavor features the brand’s signature functional mushroom blend of Lion’s Mane and Cordyceps to enhance focus, mood and energy levels.

“Odyssey is taking an all-new approach to energy beverages,” Scott Frohman, founder and CEO of Odyssey, said in the announcement. “Unlike other brands on the market, we’ve formulated Odyssey to support cognitive energy and prioritize aspects like focus, clarity and mood through a proprietary functional mushroom-based formula. Odyssey leverages the high potency extract of Lions Mane, Cordyceps, L-Theanine, Ginseng and green tea caffeine to not only minimize the jitters associated with traditional energy drinks, but to also deliver sustained, crash-free energy support. We’re excited to bring the fresh take on energy drinks that younger Gen-Z and millennial audiences are keeping with a preservative and artificial sweetener-free product.”

As the brand continues its expansion, Odyssey is recruiting new team members, particularly in regions experiencing substantial growth, as well as in markets with untapped potential for extended distribution.

The brand’s products are available nationwide, with a presence in leading retailers such as Publix, CVS, GNC, Erewhon, 7-Eleven, Thrive Market, Wegmans, Bristol Farms, and more.