Roar Organic secures $10 million investment from Factory LLC

March 12, 2024
The funds further accelerate Roar’s position as an emerging leader in the functional beverage category.

Roar Organic, a rapidly growing beverage brand known for its functional hydration products, announced a new $10 million investment by Factory LLC.

According to the announcement, the funds signal a vote of confidence in the brand and its future and further accelerate Roar’s position as an emerging leader in the functional beverage category. 

“I'm incredibly proud of the journey we're on,” Roly Nesi, founder of Roar Organic, said in the announcement. “Watching our brand grow and evolve has been nothing short of exhilarating. From our humble beginnings to becoming a leader in the functional beverage category, every milestone is a testament to the hard work and dedication of our team.”

Keith Caldwell, partner at Factory LLC, said in the announcement, “From the moment we first encountered Roar, we knew there was something special here. Our continued investment reflects our unwavering belief in the team, their vision, and their ability to disrupt the beverage industry.”

In its pursuit of expanded product availability, Roar is continuing to solidify its position as a category growth driver via strategic and influential partnerships with multiple DSD distributors in key markets, bolstering its distribution network and ensuring broader consumer accessibility nationwide.

From extending its Official Hydration Partner status with the popular Professional Pickleball Association pro tour to collaborating with influential figures on new flavors, Roar continues to innovate and captivate consumers. Following the success of last year's Strawberry Lemonade launch and expansion into the powder category, the brand launched its sixth ready-to-drink flavor earlier this year, Blackberry Lemonade, and its fourth Roar Plus Powder, Cherry Limeade, a creation with brand partner and Peloton instructor, Jess Sims.

“2023 was a fantastic year for the brand, but we believe we're just getting started,” Bill Lange, CEO of ROAR Organic, said in the announcement. “Our on-trend product portfolio aligns with the shifting consumer preferences towards healthier, functional yet great tasting beverages – and we couldn't be more confident in our ability to continue to make significant impact.”