Karma Water introduces Karma Natural Energy Water to its beverage portfolio

Oct. 16, 2023
The revolutionary beverage fuses natural energy and enhanced cognitive function with patented Push Cap technology.

Karma Water, a transformative health and wellness water, introduced Karma Energy Water, the latest addition to its beverage portfolio. Crafted in collaboration with Kyowa USA, a leading global ingredient manufacturer, Karma Energy Water marries the power of 150 mg of natural caffeine with Kyowa USA’s clinically studied brain health ingredient Cognizin Citicoline.

Engineered with Karma's proprietary Push Cap, this innovative technology protects the active nutrients until seconds before consumption to ensure optimal potency, creating a unique product for consumers.

A pioneer in the energy drink category, Karma Water CEO, CJ Rapp, successfully brought Jolt Cola to the market in the mid-1980s, effectively founding the energy drink category. Through the launch of Karma Energy, Rapp returns to these roots with the modern consumer in mind.

“Karma Energy Water represents a transformative leap in the sector as over the past three decades, consumer preferences have markedly evolved, with a growing demand for healthier energy options grounded in scientific nutrition,” Rapp said in the announcement. “Today's consumers are not only seeking physical alertness but also enhanced mental clarity.”

Karma Energy harnesses the natural power of green tea extract and Cognizin for cognitive nutrition, redefining the landscape of traditional energy drinks. According to the announcement, Karma Energy Water takes a firm stance against artificial and/or processed sweeteners such as sucralose and erythritol, as well as artificial colors, flavors and preservatives, and its dedication to clean ingredients culminates in a genuinely natural product.

Karma Energy Water’s distinctive Push Cap preserves active components for maximum effectiveness and optimal nutrition. It combines 150 mg of natural caffeine sourced from green tea and B-Complex vitamins, plus a blend of nootropics, adaptogens and essential nutrients, providing a sustained, healthier energy boost. According to the announcement, the standout ingredient, Cognizin Citicoline, is supported by steadfast clinical research that supports enhancing alertness and cognitive function.

"Every bottle of Karma is packed with unprecedented levels of active ingredients, which are then made more effective by our patented Push Cap technology,” Jeff Platt, president of Karma Water, said in the announcement. “In contrast, pre-mixed drinks often fall short on their promise due to ingredient degradation."

Karma Energy Water will be available in five natural flavors: Raspberry Peach, Melon Dragonfruit, Blueberry Watermelon, Orange Mango and Pineapple Coconut.

Karma Water is naturally sweetened, vegan, non-GMO and free of preservatives, gluten and lactose, and is available in retail stores nationwide and at www.drinkkarma.com

About Karma Water

Karma Culture LLC, based in Pittsford, N.Y., is a manufacturer of Karma Water, a naturally enhanced, flavored water that uses patented Karma Push Cap Technology to store key active ingredients at optimal potency until seconds before consumption. Founded in 2011, the company’s Karma Water provides unprecedented levels of vitamins, probiotics and antioxidants and is #1 for immune support. The brand includes three distinct product lines-Karma Energy Water, Karma Probiotic Water and Karma CBD Water- each meticulously formulated to deliver distinct wellness benefits. Karma Water is distributed nationally in Walmart, Target, Wegmans & Amazon.