Cascadia Managing Brands Takes Equity Position in Krisp Drinks

Aug. 26, 2020

KRISP drinks are now offered in convenience services channels. The company donates 2% of net profits to organizations that aid in bettering underserved communities.  

RAMSEY, NJ – August 17, 2020 –Cascadia Managing Brands, the leading Food and Beverage brand management firm has taken an equity position in minority owned KRISP Drinks. KRISP drinks offers 3 unique lines:

KRISP FLAVA, which is a subtly flavored line of non-sparkling spring water, sweetened with Stevia and Erythritol blend which has no added sugar and is Keto friendly. Krisp Flava is all natural, GMO free and Organic. Each bottle contains 10 calories, 0 net carbs and 0 sugars.

FLAVA is available in 3 flavors, Organic Strawberry Pineapple, Organic Pomegranate Lime, and Organic Blueberry Lemon. The suggested retail price for FLAVA is $1.89.

KRISP FRUITISH is the 2nd line of better for you beverages. It is also flavored spring water sweetened with a blend of Stevia and Erythritol. FRUITISH is available in Grape, Fruit Punch, Coconut, Mixed Berry, Strawberry, and Watermelon. The suggested retail price for FRUITISH is $0.99.

KRISP Natural spring water is the 3rd beverage line which is sourced directly from one of the world's most pure spring water sources.

KRISP DRINKS was founded by black entrepreneur Sean Banks, and is a Certified Minority Owned Company by the Eastern Minority Supplier Development Council. “We want to make a healthier beverage option for the minority communities who typically like sweeter beverages. FLAVA and FRUITISH offer a premium product at an affordable price. We have diabetes in my family and I wanted to create a healthier beverage option that is sweet, yet doesn’t contain the sugar, carbs or calories of many healthier beverages, and we wanted to create these brands at a price point that people can buy and drink every day”.

KRISP DRINKS donates 2% of net profits pledged to organizations that aid in bettering underserved communities.

“We have been struggling with how to give something back to the food and beverage community since Covid-19 struck”, stated Bill Sipper, Managing Partner at Cascadia Managing Brands. “When Expo West was cancelled, we offered free consulting to food and beverage companies that were going to exhibit at the show. In light of the resurgence of the Black Lives Matter movement and the current unrest of the country, we wanted to find a brand we could partner with and add significant value. A brand we could add value to without charging high retainer fees. We decided KRISP drinks is the brand we want to partner with and accepted substantial equity instead of immediate fees. We think KRISP Drinks and Sean represent that characteristics and properties we want to support and make a difference, even if just in a small way.” 


KRISP Drinks is a black owned, certified Minority Company that manufactures and markets 3 distinct lines targeting the minority and inner-city communities. KRISP Water is a natural spring water. FLAVA is a natural spring water enhanced with more than a hint of organic flavors and 0 calories and natural sweetness, without preservatives. FRUITISH is a line of Spring Water that is enhanced with natural flavor, Stevia and Erythritol.

For more information about KRISP DRINKS please go to, or,, 

About Cascadia Managing Brands:

Cascadia Managing Brands is the leading Brand Management and Consulting firm in the food and beverage space supporting brand incubation. Over the years Cascadia’s partners have helped brands like Evian, Nantucket Nectars, Fresh Samantha/Odwalla, Naked Juice, Zico, Steaz, C2O, Hint Water, and Liquid Death become the brand leaders they are today. Cascadia supports brands with sales strategy and execution, marketing, operations, logistics, back end accounting and general consulting. Their team calls on every major chain supermarket and every major Natural/Specialty Chain as well as manages an outside team of Natural Food Brokers who call on Independent Natural and Specialty Food Accounts. Cascadia also sells to major DSD distributors in all major markets in the US as well as UNFI and Kehe.

For more information about Cascadia, please go to