Non-dairy milk is increasingly becoming more popular among Americans. Research from Mintel shows that non-dairy milk has grown 61 percent in the past 5 years, and it is estimated to reach $2.11 billion in 2017. The most popular non-dairy milks that remain staples in this category are almond milk, coconut milk, and soy milk. Other non-dairy milks that are gaining popularity are pecan milk, quinoa milk, hazelnut milk, and flax milk.
Mintel's research shows that flavored milk is the fastest growing segment of the dairy milk category. Sales in 2017 of flavored milk were estimated at $1.74 billion, an 18 percent increase since 2012. Flavored milk is forecasted to continue to grow 21 percent by 2022.
Whole milk sales have increased 8 percent since 2012, and are estimated to reach $5.36 billion in 2017. Overall sales in the dairy milk category have decreased 15 percent since 2012, reaching an estimated $16.12 billion in 2017.
About one in five (19 percent) Americans say they are consuming less dairy for health reasons. The types of milk (both dairy and non-dairy) that Americans perceive to be the healthiest are whole cow's milk (20 percent), skim/low fat cow's milk (18 percent), and almond milk (17 percent).
