The Coca-Cola Co. announced it has acquired a minority stake in Aloe Gloe, a brand of aloe water beverages.
“Our minority investment in Aloe Gloe gives VEB (Venturing & Emerging Brands unit of Coca-Cola) a further entry in the emerging market segment for plant-based beverages,” said VEB President Scott Uzzell in a statement. The VEB portfolio has already added Honest Tea, Zico coconut water and others, into the Coca-Cola family.
According to Fortune, Aloe Gloe gives Coca-Cola another opportunity to jump on board with new beverage aisle trends.
