(Oakbrook Terrace, IL) September 16, 2015 – Zone 8 Beverages unveils three new coconut milk based, fruit infused smoothie beverages including Orange Dream, Pina Colada and Mango Delight. The new Zone 8 smoothies are non-GMO, non-dairy, glutenfree, soy-free, and sweetened with real fruit.
Coconut milk based smoothies are a solution to the consumer demand for non-dairy alternatives. The products are also shelf stable, providing flexibility in shipping and merchandising. Packaged in 16.9 oz plastic bottles, the Zone 8 smoothies have a $2.79-$2.99 SRP.
Smoothies have grown rapidly, driven by consumption habits of time-pressed consumers who skip meals and often depend on quick meal substitutes for nutrition. Continued growth is expected in the smoothie category due to the healthier aspects, convenience and portability of the category.
Zone 8 is currently seeking NON GMO Project verification. According to the Grocery Manufacturer’s Association, GMOs are currently present in more than 75% of conventional processed food. According to the Non-GMO Project, “In more than 60 countries around the world, including all of the countries in the European Union, there are significant restrictions or outright bans on the production and sale of GMOs.”
“The new smoothie line expands on our authentic commitment to redefine what ‘natural’ means through the products we produce. Our goal at Zone 8 is to provide refreshments that have ‘no artificial anything’ as people have the right to know what is in the products they consume,” said Tim Megenbier, President and Founder of Zone 8.