WSJ: Bottled Water Is On Track To Outsell Soda By 2017

Sept. 9, 2015

According to forecasts by Beverage Marketing Corp., bottled water is on track to outsell soda by 2017, reports The Wall Street Journal. Last year in the U.S. alone, bottled water volume increased 7 percent. The source notes that wholesale gallon price of water fell 25 percent over the last decade compared to a 33 percent rise in soda prices.