In anticipation of PepsiCo’s “Hype Your Hometown” concert on Jan. 18, Pepsi vending machines scattered across Rochester, NY, were dispensing free cans of cola, according to TWC News. The twelve machines, which held 500 cans each, vended free cans of Pepsi from 6 a.m. to 11 p.m. Rochester was the winning location of Pepsi’s “Hype Your Hometown” campaign and was awarded a concert featuring popular singing/songwriting duo Nico and Vinz. Full article.