Beverage Manufacturers Move To Mini Cans And Bottles

Jan. 16, 2015

It appears that large single serve beverages are a thing of the past, according to U.S. News. Major beverage manufacturers, like Coca-Cola and Pepsi, are pushing mini cans and bottles with more of these products on retail shelves and targeted aggressive marketing, writes an AP Food Industry writer. These “mini” beverages give the products a feel of “newness” among the increased number of beverage choices while also meeting the consumers’ wish for moderate servings. Full article