Coca-Cola Hopes To Attract And Retain Millennials With Freestyle Soda Machine App

April 16, 2014

The Coca-Cola Co. is looking to attract and retain Millennial attention with its 146-flavor Freestyle machine, according to USA TODAY. The company revealed it is working on an app to be released next fall that will allow users to pre-mix drink selections on their smartphones. The user can then approach the Freestyle machine with their phone which will then in turn begin dispensing the pre-mixed beverage. There are currently 19,000 Freestyle machines globally. Full article.