Healthy Beverage Expo Takes Place May 29 To 31, 2014

Feb. 10, 2014

Healthy Beverage Expo, dedicated to supporting and fueling the healthy drink segment of the beverage market, takes place May 29 to 31, 2014 in Long Beach, Calif. at the Long Beach Convention & Entertainment Center. The event focuses on better-for-you beverages with healthful ingredients, facilitating the dialogue surrounding what "healthy" means to the industry and ultimately the consumer. The event is co-located with the annual World Tea Expo and the combined expos attract around 5,000+ attendees, a total of 260+ collective exhibitors and top businesses and professionals from more than 50 countries, according to the release. For details and registration, visit and

"Healthy Beverage Expo is where high-level debate and conversation happens, as to what defines a healthy beverage," said George Jage, group director of The Beverage Group at F+W Media, Inc., in a prepared statement. "With a massive paradigm shift with consumers' behavior, there is skyrocketing demand for healthier beverage choices in the market. And the marketplace is very strong for this segment, with the industry positioning itself to capitalize. Thus, Healthy Beverage Expo, now in its second year, is powering the trade by linking the industry to companies whose products and brands are supporting a well lifestyle."

With its successful 2013 launch, Healthy Beverage Expo will continue to gather forward-thinking beverage companies and professionals to meet face-to-face with key buyers. Some of last year's attendees include: A.E. Wease Distributing,, Associated Buyers, Bernick's Beverages & Vending, Campbell Soup Co., Consolidated Foods, Core-Mark, Costco Wholesale Corp., Daymon Worldwide, DPI Specialty Foods, Dr Pepper Snapple Group, H-E-B, HomeGoods, Hy-Vee, JBM Sales, The Kroger Co., PepsiCo, Starbucks Coffee Co., Target Corp., Whole Foods Market and hundreds more.

In addition to buyers, Healthy Beverage Expo attracts distributors, manufacturers, retailers and dietitians, all of whom can preview and compare an extensive range of healthy beverage options, explore newly launched products, source vendors, hear from top imbibe experts, establish key relationships and evaluate opportunities to capitalize on this key beverage segment.

On the expo floor, exhibitors must meet certain product standards, including no saccharin, aspartame, monosodium glutamate or high-fructose corn syrup. Products must also have no more than 100 milligrams of caffeine per 12 ounce serving and no excessive added sugars. Beverages containing more than 20 grams of total sugars per 12-ounce serving are subject to review. Also, no beverages may exceed 0.5 percent alcohol by volume.

Jonas Feliciano, beverages analyst, Euromonitor International, who is set to present at Healthy Beverage Expo, said "Health and wellness beverages --- whether categorized as naturally healthy, fortified/functional, better for you or organic --- continue to reach new heights in the U.S. market, eclipsing the U.S. $64 billion mark in 2013. Consumer demand for naturally healthy and organic beverages has surged in recent years, and the demand for transparency will continue, underscoring the need for beverage manufacturers to clean up their labels and produce beverages that are both refreshing and healthy." Feliciano's session at the event is entitled: "Hot and Cold: The Evolution of a Healthier Iced Tea in North America and Asia Pacific."


Healthy Beverage Expo

Healthy Beverage Expo

May 29, 2014 - May 31, 2014
Healthy Beverage Expo is a tradeshow and conference that focuses on better for you beverages with healthful ingredients, and facilitates the dialogue surrounding what 'healthy...