World's First Water Bottled Walkman Hits Vending Machines

Jan. 22, 2014

DraftFCB began placing Sony waterproof MP3 players inside water bottles full of water and selling them inside vending machines at gyms and pools, according to Campaign Brief. The company created this marketing campaign to draw attention to the waterproof MP3 player and used vending machines as a means to expand reach. Full article.