Pulse Beverage Corp. Expands Distribution Network

July 18, 2012

The Pulse Beverage Corp., makers of Cabana™ 100 percent Natural Lemonade and Pulse® NutriPurpose™ brand beverages and serves the vending industry, provided an update on growing its distribution territories through securing additional distributors. Pulse Beverage has added additional distribution in key territories which should drive its expected increase in case sales dramatically during Q3:

Ohio - five additional distributors for state-wide distribution reaching a population of 11 million;

New York - two additional distributors for upstate New York which increases our reach outside the existing New York City/Long Island presence. New York has a population base of 19 million;

Washington State - two additional distributors for a total of three distributors;

Vermont - completion of state-wide distribution through one additional distributor;

Chicago area - one additional distributor to work alongside our existing distributor in the Chicago metro area;

New states where Pulse is establishing our presence through new distributors - Pennsylvania, Indiana, Virginia, Arkansas, Kansas, Tennessee, Texas and Arizona.

Pulse currently distributes its Cabana 100% Natural Lemonade into 33 states, Canada and Panama through over 60 distributors, most of which are Class "A" distributors.

Bob Yates, CEO of Pulse, said in a prepared statement, "We are very pleased with the rate of acceptance of our Cabana™ 100 percent Natural Lemonade amongst our distributors and their retail customers. Our Cabana™ 100 percent Natural Lemonade is among the top-selling beverages in grocery stores and C-Stores where our product is available. We are also very pleased with the rapid growth of our distribution network and case sales which have increased 153 percent in Q2 compared to Q1. We expect a similar increase for Q3 compared to Q2." Yates noted that normally it can take from 60 to 90 days from the signing of a distributor to when the product is available at the retail level.

Paddy Sheya, national sales manager of Pulse, added, "We have been concentrating our sales efforts on obtaining chain store listings in the areas where we have distribution set up which is leveraging our rapid growth from coast to coast."