Jones Soda Co., a provider in the premium soda, announced the resignations of William Meissner as CEO and board member and Richard Eiswirth as chairman of the board. Effective June 30, 2012, Jennifer Cue will become the company's CEO. Mick Fleming, long-standing board member, will assume the role of chairman of the board.
The company also announced the elimination of the chief financial officer position effective June 30, 2012. Carrie Traner, vice president of finance and principal financial officer will assume these duties.
Commenting on the change in management and strategic direction of the company, Chairman Mick Fleming said in a prepared statement, “Our objective is to align the company's cost structure with its operating resources and position the company for profitable revenue generation. Jennifer Cue, who previously served the company as chief operating officer and chief financial officer, has the skills and passion to return the company to a financially sustainable positive cash flow position, and to build upon that. We are grateful for the contribution of Bill, Jim and Rick to Jones Soda. Each individual has worked incredibly hard to advance the Jones brand and the company. On behalf of the entire board, we wish them success in their future professional endeavors.”
Jennifer Cue commented, “I am excited for the opportunity to rekindle the Jones consumer fan base while exploring innovative ways to leverage the Jones brand in the U.S. and international markets. The Jones brand remains strong and we have a great team of dedicated employees who are inspired to bring Jones back to its cutting-edge and prosperous position in the marketplace.”