VMW Blog: Undaunted By Previous Effort, PepsiCo Inc. Comes Out Of The Gate With NEXT Internet Taste Test

Elliot Maras, editor of Automatic Merchandiser Magazine, notes in his blog that it wasn’t long ago that the marketing industry was harrumphing about PepsiCo Inc.’s “Pepsi Refresh” social media campaign as a big failure. Now Pepsi has come out the gate swinging with its NEXT Internet Taste Test, continuing role as a social media pioneer. To read the blog, click here.