A Coke memorabilia collection including Coke vending machines, valued at $10 million from a family that owned a Coke franchise in Elizabethtown, Ky., goes on the auction block starting Sept. 17 and 18 in Elizabethtown, according to The Wall Street Journal. For the full story, click here.
Editor’s Insight: This auction is a big event, drawing contenders from all over the world. It’s sure to bring a lot of attention to Elizabethtown, Ky. and Coca Cola Co. Auctions are fun events. Refreshment service operators should consider hosting them; they’re a great way to drum up excitement in the local community and showcase a company’s products and services. 09-12-11 By Elliot Maras
