U.S. public awareness campaigns about sugary soft drinks are under legal attack by beverage makers, which have sued New York City's health department and other local governments with requests for documents on the science behind the initiatives, according to Reuters News.
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Editor’s Insight: The beverage industry is engaging in a public relations gamble with this legal strategy, but that doesn’t mean they are wrong. If governments are using taxpayers’ dollars to misrepresent the facts about obesity, they need to be called on it.
The beverage and foodservice industries must continue to do their part to support anti-obesity education campaigns. But those campaigns have to be fact-based. Obesity is a serious problem. One reason it is a serious problem is that there are no simple solutions. Another news item in today’s VendingMarketWatch reports that kids toss out large amounts of fruits and vegetables at school. 07-21-11 by Elliot Maras